What is the difference between Ecommerce and Emarketing?
Article by Derek Rogers
The difference between Ecommerce and Emarketing is actually pretty simple, as the terms are related but fall into slightly different categories. You could actually make the claim that Emarketing is a vital part of Ecommerce since the good portion of Ecommerce would not exist without this Intern-based marketing. Everyone who is involved in Ecommerce must do some advertising on a constant basis in order to attract customers, making it one of the most important aspects of success online.
However, to define what exactly bath are, Ecommerce is simply the buying and selling of goods and services online, so it comes in a number of different forms. For starters, you can set up a website that offers many different products or many different websites that offer a single product. The choice is definitely up to you based on what your goals might be.
Anytime you make a sale, you are involving yourself in Ecommerce and it could even by argued that the act of having a website and attempting to make a sale could be considered Ecommerce. The online world is full of websites like this, however, so a great deal of effort must be done in order to separate you from the rest. If you do not put in this extra effort, your website will probably fail because no one will know about the goods and services that you are offering, no matter how good they are.
This extra effort is where Emarketing comes into play, as it is essential that you advertise your business as thoroughly as possible. As with other offline businesses, advertising comes in handy. But it can be argued that advertising an online business is even more important than advertising an offline business, since you will not have a brick and mortar building for potential customers to stumble upon. Emarketing, therefore, is the act of marketing your business online, either through banners, keyword articles, link exchanges, or any other type of marketing that you can think of.
Many people also use websites like eBay and Amazon to handle their web marketing, as these websites can act as a vehicle with which to bring your product to the masses. Everyone who is involved with this industry would agree that you must make yourself visible in order to succeed and Emarketing is the way to make sure that everyone knows who you are and what you have to offer.
Ecommerce and Emarketing will always go hand in hand because marketing is needed to make sales. You cannot simply create a website and hope that people will show up because they must have a direct way to find you. There are probably thousands of companies offering the same products or services as you, so you must be able to create a distinct brand that people will recognise. This is done through Emarketing and it makes this marketing the most important aspect of Ecommerce. No matter what you are selling, you will need to market it correctly in order to make any money in an online industry.
About the Author
Derek Rogers is a freelance writer who represents a number of UK businesses. For the very best in professional Ecommerce Services he recommends Winchester-based Studio Republic.
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