Article by Kathy Williamson, Insightful Copywriter & Coach for Self-Help Market If you’re a self-help entrepreneur or a life coach, it’s important to address the emotional blockages of your prospects in order to persuade them to purchase your product or service. Today’s social media allows people to open up quicker and easier through the written word. People get to know you on a deeper level through social media interaction, and when they come to your website, they expect that interaction to continue. One way to do this on your website is through your sales letter. By identifying with the possible emotional…