One require not make any extensive surveys of various media to offer evidence for this failure. It is enough to see how sports has managed to gain a lot more coverage in several media over the last few decades vis-a-vis science. One might argue that this is so because there are often some sports events occurring all over the world which naturally draw the attention of media. But contention here is that scientific activity, scientific community and laboratories all over the world can also be turned into what are referred to as ‘media events’ if sufficient pains are taken by science communicators to accomplish this status for science. Very first…