Sports

China’s rising temperature of outdoor sports – sports and leisure industries HC Network

Article by hi joiney

&#13
&#13
&#13
&#13
&#13
&#13
&#13
&#13
&#13

In Shanghai. Mr. Hu Mingfeng organizer, mentioned: It is Europe and Asia Consulting (EAC) estimates that China’s sporting goods and sports apparel market place, the enhance every year in more than 50%. Producers and a lot of participants seemed very excited about this event, the global advocate of Gore’s thought of outdoor living textiles, Managing Director Asia Pacific, Colliers letter mentioned: “The outdoor industry in China is too massive, it also is hard to predict possible waiting to play. “

  Assistance such an optimistic high-energy letter is the following set of data: It is estimated China has far more than 200 domestic manufacturers of outdoor merchandise, 7 80 the world’s leading manufacturer of outdoor items, and clubs, outdoor sporting goods and equipment sales reached 700 million yuan. The winter of 2004, domestic participation in outdoor sports folks has exceeded 100 million folks. The deputies and the media have called on the annual holiday time to continue to extend, so travel to national holidays, the quantity of folks involved in outdoor sports will continue to enhance. While some living in the high-rise buildings, take the workplace are now utilised a lot more and much more fond of outdoor exercising. They or their travel by automobile, or go rock climbing, mountain climbing, or hiking to expertise nature, outdoor sports has become a folks, particularly the urban 1 of the most well-known form of recreation.

Beijing an outdoor enthusiast Mr. Zhang Yuan, said he chose this way to relax outdoors, primarily would like to take a alter of scenery: “Because of the time in the city to be long, every single day that are the same bed, very same to stool, or the exact same workplace, and virtually the face and the Atmosphere, Nature will be weary and wanted to go out a modify of atmosphere. “

Most outdoor enthusiasts are, and Mr. Zhang holds the identical view, then in the end who is the main consumer groups outdoor sports then?

2004 a year on outdoor sports individuals survey shows that folks frequently engage in outdoor sports, 60.two% have a university or equivalent, 27.four% of individuals have a university education, we can see that highly educated populations account for almost Jiucheng in income to three,000 yuan as a watershed, a monthly salary of more than 3,000 yuan accounted for 48.6% of high-income groups in age composition, the final results of the investigation is :20-40-year-old account 84.1%, 40-50-year-old accounted for 7.1%.

Not difficult to see from the above information, outdoor sports even though welcomed by the common population, but individuals typically engage in outdoor activities or have their characteristics: high income, very educated, younger. Gore, Managing Director of Asia Pacific Textiles Colliers think that very educated men and women make this part of the country for this rather well-known in Europe and the United States much more acceptable leisure although high income, to make certain that they are willing to buy very good outdoor sports equipment, creating the risk of decreased participation. The outdoor sports challenges implied in their spirit and self-motivated young individuals, the nature of match.

Colliers letter also stated that there are a lot more and far more organization executives have joined the team to outdoor sports, such as Vanke’s Wang Shi, Charles Zhang, Sohu, etc., they will be busy enterprise together and outdoor recreation, all reflect the exact same challenges themselves, scaling the heights of.

In reality, the outdoor sports is not just a sport but also a wholesome lifestyle. Colliers think that 8 years ago Gore was in China, China is nonetheless in the outdoor sports industry blank, since Gore has realized that to do a big outdoor industry in China, we really should start to change people’s lives techniques and cultural awareness began. To this finish, Gore held a selection of lectures and consumer activities, the outdoor sports of all kinds of ideas to China. The North Face, Ao Suoka other domestic and foreign brands of outdoor clothing to “sell a way of life,” “promote the kind of outdoor culture” as its mission. Earlier this year, the North Face sponsored by climbing the theme of Television series “death limit”, even though Aosuo Ka as the only outdoor equipment, sponsors, sponsorship of China’s 21st Antarctic inland ice sheet Scientific Investigation. The brand series of brand promotion work, but also to the Chinese public a far better understanding and appreciation of the outdoor sports.

Work in Shanghai, stated Miss Liu Xiaoyi, outdoor activities, even though sometimes tired, but my usual life and function of excellent help, it makes my character to become bright, my stamina coaching also cultivated my spirit.

On Gore Founded in the United States1958 Delaware (Delaware) The Gore (WLGORE &amp AssociatesInc.) Has turn out to be a world-renowned high-tech multinationals. Gore invented by the company, production, and to GORE-TEX ® brand name of the multi-functional fabric was Fortune magazine as the world’s 100 best American merchandise. Gore for 8 years in Fortune American Magazine 100 company most desirable 1.

Comment Big   In   Modest&#13

&#13
&#13
About the Author&#13

I am an expert from medical-cushion.com, whilst we supplies the quality product, such as China medical seat cushions , medical cushion, ,and much more.

&#13
&#13
&#13
&#13
&#13
&#13
&#13
&#13
&#13
&#13

Leave a Reply

Your email address will not be published. Required fields are marked *