Post by Brad Lessard &#13 &#13 &#13 &#13 &#13 &#13 &#13 &#13 &#13 Advertising and marketing has always been an integral portion of trade, in some form or the other. The most primitive form of advertising and marketing probably constituted the stories that traders told prospective buyers, in order to convince them to barter their goods. Since then, the methods for acquiring the advertising messages across have turn out to be far more advanced and efficient, specially with the assist of all the technological innovations that have come about in the field of communication. The fundamental principles of marketing and advertising, of course, continue to be applied as prior to,…